GM World
Experience Center | Detroit, MI
Grounded in the iconic Renaissance Center in downtown Detroit, GM World was intended to be an entertaining educational experience center for locals and tourists alike. An evergreen media-infused core centers viewers before being guided into the museum that slowly rises through the glass protrusion; telling the story of yesterday, today, tomorrow and beyond.
The experience was built for change with a series of digital interactives. Throughout the floors, we covered everything from innovate firsts (like the heart pump) to the Transformers franchise.
Made with EWI